Thanks for all the replies, truly.
I feel better now. I noticed the sound w/ out helmet 1st, and on the ride home could hear it with helmet. I've never heard it before, as I always bought OEM direct for my bikes, but my friend is a Galfer "dude", so decided to give 'em a try.
I was laughing while pumping that damn lever, because we went to buy a bleeder (his was borrowed away, forever by a "friend"), and they didn't have the kind he's used. He bought one anyway.
Well, the bleeder stayed in the package, and here I am pumping away while he bleeds a little at a time. I told him while I was laughing, "I bet you have me doing this for a story to tell your buds at Desmo - "Yeah, I had my Sarge pumping away for an hour and a half. What a dork."" and now you're making me think I was right.
Anyway, yeah, we cleaned the rotors with cleaner, and I asked if the pads were the sintered. He said they were OEM replacement, so??
Yeah, I guess it's kinda a fluttering whizz sound, almost like nylon on nylon.
Anyway, thanks again for the replies.