Re: Computer geek/email marketing question
A clickable link is a function of HTML so text e-mails will never be able to be "clickable". However, if this is for internal e-mail only and you use a system like Lotus Notes, then you can use other types of clickable links. If it is for the Internet however, this is not possible.
Again, enforcing that clients respond is a function of the e-mail client. After all, if spam gets sent to my home, I have it configured to not respond. You *could* try return receipts but many clients won't process these so there is no guarantee that there is a response.
As for HTML e-mails, the marketer must decide which to send out. If they have no pre-knowledge of the client, they use their best judgement of their target market - i.e. if you are marketing to geeks like me, you'll not include HTML but if you are marketing to the teenage generation, most like their HTML. Today's e-mail clients normally have a configuration value that lets you decide if you want to view HTML or text... I would think that most default to HTML but that's really up to the user.
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