The MV was designed by Tamburini, who did the 916 design. He's a big believer in evolution of a revolutionary design. I think the strategy is proving itself in many ways.Pete said:
The MV with the 1000CC motor is kicking ass in the performance category. In some tests, it is lapping quicker than all Japanese bikes tested on the racetrack. It has also proven quick in the hands of second tier World Superstock teams.
It creates a brand identity, when you see an MV, you have no doubt.
As Ducati learned with the 999, if you ruin a pretty design, you won't be forgiven easily.
And of course, MV is a small company, and it is a cheaper strategy...