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Why does Joe Rocket offer Michael Jordan edition stuff?

4733 Views 11 Replies 5 Participants Last post by  kreigrobinson
I just don't get it. Joe Rocket has the Michael Jordan edition motorcycle gear. He's not famous for motorcycles. When I think of motorcycles, I do not think of michael jordan. And I would not buy anything just because of Michael Jordan's name on it. It's dumb.
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The team used to be sponsored by Joe Rocket, courtesy of Jason Pridmore. The stuff they offered was mostly race replicas, but they had a few regular jackets as well. Joe Rocket no longer offers those products, they are only selling off their back stock. The team has been in existence going on seven years now. 23 Race - Michael Jordan Motorsports. MJ is a huge motorcycle and roadracing fan. Maybe there will be some new gear from the current sponsor, Dainese.
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