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Why does Joe Rocket offer Michael Jordan edition stuff?

4733 Views 11 Replies 5 Participants Last post by  kreigrobinson
I just don't get it. Joe Rocket has the Michael Jordan edition motorcycle gear. He's not famous for motorcycles. When I think of motorcycles, I do not think of michael jordan. And I would not buy anything just because of Michael Jordan's name on it. It's dumb.
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Micheal Jordan owns an AMA road race team, its all about advertising.
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